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When
does the transformation from boyhood to fatherhood take place? Is it in
a moment? Is it over a period of time? Perhaps it is an ongoing event
that never ends once it begins? I believe that the answer lies within
the character of the individual. It depends on our spirit and the will
with which we, individually, independently and freely decide to commit
one’s self to the challenges that fatherhood brings. That is why,
this month, in honor of Fathers’ Day, After 50 News has decided
to grace our front cover by featuring the man that we proclaim as the
father of country music in Western New York. This month we honor Mr. Ramblin’
Lou of WXRL. For 60 years this October, he has broadcast classical country
music over the airwaves of the Western New York Region. From Toronto to
Pennsylvania, as far east as Rochester, and as far west as parts of Erie,
Pennsylvania, his loyal audience has had the opportunity to listen to
what Ramblin’ Lou refers to as “family-oriented” entertainment.
This self-taught musician and singer has fostered good wholesome and enjoyable
moments of listening pleasure for millions since 1947---and has no desire
to stop. Ramblin’ Lou has plans to continue “for another 50.
years” And after meeting him, I believe that it is a strong possibility.
If anyone can do it, he can!
Where DidiIt All Begin?
Growing up as a boy in Tonawanda, New York, Lou Schriver
often had the good fortune of visiting his “granddad” in Pennsylvania.
He would spend some of his summers there working on his granddad’s
farm. On Saturday nights, they would get in his granddad’s Model
“A” and together they would travel from fire hall to fire
hall and entertain the local residents with a wholesome square dance.
“I don’t know; I just loved it,” Ramblin’ Lou
explained in a tone that embodied a spirit of both youthful enthusiasm
and ageless admiration. At age nine Lou got his first guitar. His father,
who was a barber in Tonawanda, New York, traded a haircut for that guitar.
That customer, who now lives in Clarence, New York, called Ramblin’
Lou just the other day. He still listens to WXRL and they have remained
in touch after all these years. That just seems to be a way of life with
this gentle spirited man.
In 1947, as a young man, still a teenager in high school,
Lou approached a radio station in Niagara Falls hoping to play live music
on the radio. They asked him to cut a tape and summit it for listening.
Ramblin’ Lou recorded two songs, “Hair of Gold, Eyes of Blue”
and “You Call Everybody Darlin.” A couple days later the station
called him back and offered him a 15-minute spot at 6:00 a.m. So every
day, Lou would get up at 4:30 in the morning, drive his “old junky
car” to Niagara Falls and perform live on the air. His tone transformed
this event into what seemed a heavenly experience and a commencement of
a dream for a young man. Those 15 minutes grew into one hour and then
were gently cultivated into three hours of live and recorded country music.
Ramblin’ Lou and his genre of classical country music was “clicking”
and he began booking some of the big acts from Nashville, Tennessee.
In 1964, Ramblin’ Lou was asked to become program
director at an established Buffalo radio station. WWOL wanted to get into
country. He converted their programming to pure country music and “it
took off like gangbusters.” For six years, he continued to nurture
this apparition.
In 1970, Lou was approached once again and asked if he
would be interested in acquiring a radio station of his own. Immediately,
he pursued this challenge and purchased WMMJ Radio on William Street in
Lancaster, New York. He changed the call letters to WXRL and it has since
become “the only independently owned radio station in the Buffalo
market.”
Ramblin’ Lou spoke of the “lean years”
in Niagara Falls, but never with regret. Articulately he spoke only with
a conviction: a belief in a dream that started with his granddad on a
farm in Pennsylvania, supported by his family in Tonawanda and trapped
within his heart---heart, now shared with his wife, Joanie.
Together, a Family
With this same passion and commitment that Lou had pursued
his love of classical country music, he now directed towards his family.
Joanie is a trained and accomplished musician. She plays lead guitar in
Ramblin’ Lou’s Family Band. Their son, Lou Jr. is on the drums.
Their daughters play also with Linda Lou on the bass and sings; Lori Ann
on the violin; and Lynn Carol on keyboards. They now share the stage along
with their father and a dream that once was his is now all of theirs.
WXRL’s “Ramblin’ Lou Family Band” has appeared
at the Hamburg Fair, now known as America’s Fair in Hamburg, for
43 consecutive years. They continue to draw their “loyal audiences”
to such WNY events as Canal Fest, West Seneca Town Park, Cheektowaga Seniors,
and the Town of Tonawanda Lincoln Arena, to name a few. They also have
performed and supported a variety of fund-raisers such as the Telethon.
Giving back to the community is as important and natural to Ramblin’
Lou as performing in front of it.
When asked how it happened that his children were so interested
and committed, Lou simply stated with a gentle and simplistic tone that
“I don’t push them; I try to encourage them.” Having
met his daughter at an event last year, I sensed that she shared her father’s
love of country music as well as his desire to serve this community.
In Ramblin’ Lou’s own words, “be yourself,
don’t try to be pretentious.” His persona of realism and true
sense of self has made him aware of how fortunate he is to have achieved
what he has aspired to today. He simply stated that what has happened
over the past 60 years is not accomplished alone. He contributes his success
first of all to his family. He goes on to thank the many sponsors that
have supported this tradition of classical country music in WNY. Ramblin’
Lou considers himself blessed to have had the opportunity to serve his
“loyal audience” for so many years.
His accomplishments of having brought great and notable
artist to our area are astonishing---from Johnny Cash to Eddie Arnold,
Roy Clark, Dolly Parton and even Hank Williams Sr. This December, Ramblin’
Lou will open for Charlie Pride at the Festival of Lights in Niagara Falls.
What “an honor” he considers this. He also prides himself
for having supported local artists. He believes that “the talent
in WNY is as good as anywhere in the country.” Every morning he
has a salute to local artist broadcast on his radio station.
Ramblin’ Lou’s office is adorned with the trophies
of his accomplished life. The things he cherishes most: pictures of his
family; pictures of the artists that he has met; pictures of him with
his audience, from his appearances at Earl’s Restaurant in Chaffee,
New York, to those taken at his annual Christmas parties.
This father of classical country music in WNY continues
to provide a tone of peacefulness and a sense of family that is perhaps
summed up in the words he first greeted me with. I believe that they represent
his character, his life. As he hobbled down the stairs, bothered by arthritis
in his knees, he had a smile that concealed and liberated his discomfort.
He reached out his hand and gently and softly but with sincere conviction
simply stated, “Good to see you here.” Ramblin’ Lou
has lived a life that is exemplified in those words. Thank you, Lou, for
all the great moments.
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