beautiful you
Back to After 50 Home Page


As estheticians we are plagued with many of the same questions day in and day out. So we’ve compiled some of those questions and answers to perhaps help you with some skin issues.

Q. How often should I cleanse my skin?

A. Twice a day is ample.

Why? Most people think the applied product is the issue. Yes, cleansers have their purpose. However, it’s the manipulation of light fingers over the skin which stimulates what lies under the skin. During this cleansing motion, stimulating the collagen helps firm the skin, improving the blood for (circulation) and massaging to relax those overworked facial muscles are all of benefit above simply what happens on top of the skin.

Q. Do more foamy cleansers mean a cleaner skin?

A. Cleansers do not have to be foamy to get a cleaner skin.

Why? Most foamy cleansers are the first choice for those who have an oilier skin. The cleansing formulation in foamies breaks down oil and may often do the same to the skin’s moisture. If you do not replace the moisture element (not oils) you’ll be seeing me by the time you are in your late 30’s with issues of dryness and premature wrinkling.

Q. Why do I feel dry and tight after cleansing my skin?

A. Yup, you’ve stripped both the oils and the moisture in the top layer of skin.

Why? This may happen because you’ve not found the correct cleansing formulation that dissolves dirt and oils without robbing the skin of its natural moisture factor. The correct balancing toner can help correct this feeling.

Q. Should I apply serums or moisturizer first?

A. Water based serums always follow your cleansing routine. Do these before moisturizing.

Why? Water or light weight serums and lotions are most easily absorbed into skin freshly cleansed. Heavier weight moisturizers are designed to lock in the water based formulas and serums already applied. Remember, water evaporates leaving dryness. Skin’s healthiest condition is not dry!

Q. Why don’t the skin products feel like they are not working anymore?

A. Because they probably aren’t.

Why? Everyone’s skincare needs to change with age, weather conditions, hormonal imbalances, medications, pregnancies, stress and yes, even diet. Like the body as a whole, internal changes affect both inside and outside. Collagen breakdown occurs; sun damage leaves discoloration, flaccid skin and wrinkles. Skin care of our youth cannot address the issues of changing skin as we age. Hence, modern research formulates modern technology for the demands of those of us witnessing the wrath of aging skin.

Q. What are peptides that we hear so much about?

A. Peptides are messengers that stimulate changes in our skin’s functioning.

Why? With the body’s natural slowing process, we require help getting the skin to respond to the product ingredients. Aspirins send a message to block pain from that headache. In much the same way so do those peptides. Peptides can do so much more helping your skin maintain the duties that require a youthful skin. These peptides can really talk up a storm from slowing down a wrinkle formation to speeding up the growth of collagen.

Q. What does an esthetician or skin care specialist do that I can’t do at home?

A. There are so many procedures within the scope of an esthetician’s expertise that allow us to direct your regimen protocol.

Why? Identifying moisture levels, observing the degree of sun damage which has occurred under the skin but has not surfaced yet, and knowing which ingredients will repair the damage is a good start on what we do. Referring methods of treatment and educating you to what formulas are best for your particular skin concerns. Once the assessment is done, repair and improvement can be obtained.

The wonderful world of esthetics has yet to be fully understood by many. Scientific breakthroughs happen overnight. It is our dedication to education which brings you the results you’re looking for. The human factor is the same for us all. We all age. However, the difference is the amount of control you have while doing it.

Contact your skin care specialist to get you on the right track. Find out how you can make a difference and feel better about looking in your mirror.

DESIRED IMAGE SKIN CARE CLINIC – 871 Niagara Falls Blvd., Amherst, NY 14226 (716)-834-1123


By Brenda Romanow

Brenda Romanow is the owner of Desired Image Skin Care Clinic, a Buffalo based business of over 22 years. Brenda has been in education for over 10 years for the New York State Education Committee for esthetics and is also a New York State examiner for esthetics. She started teaching in several school’s continuing education class on subjects such as Anti-Aging, Personal Image, Makeup application as well as Cosmetic Ingredients (what’s in a jar). 834-1123.