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POST WEST COAST ESTHETICS CONGRESS – WHAT’S NEW!

Another year of education and it just keeps getting better and better. By ‘better’ I was excited to see new approaches to some of the same skin care concerns. The show hall grows with new exhibitors, new ingredients, new products and new promises. We’ve yet to see at the professional level those product lines sold on television infomercials or those sold on the home party circuit. Our educators are professing new concepts by returning to more holistic philosophies that are outweighing the quest for miracle creams.

Since the 80’s there has been a constant search for that miracle cream that will serve as the fountain of youth, a remedy for aging. In my thirty years it’s pretty obvious that there is no one super ingredient that can do the job on its own. Early in the quest for eternal beauty was the promise of ‘aloe vera’ highlighting your product. There have been a series of essential oils that could calm skin, disinfect skin and illuminate the skin. Then fruit oils like cherry pit oil, apricot oil were followed animal based oils like emu oil were popular. These can all be part of formulas but cannot do much as long term stand alones.

Vitamin therapy has definitely been holding its own throughout three decades. Even though forms of these vitamin therapies have evolved and are still holding our rate of aging at bay the search goes on. Vitamin A still an outstanding ingredient and will probably never cease in its beneficial accruements. Vitamin C with its anti-inflammatory, collagen protecting and free radical scavenging will always be a staple. Vitamin E with all its positive properties for aging skin is a must.

Throughout all of this has been many therapies offered by the professionals. Electrical Muscle Toning, shortens sagging facial muscles and lengthens again those that shrink giving us pouches and lines. Along with this is the ever popular Cold Light Therapy that was founded by NASA for astronauts to keep the tensile firmness in their skin. Ultra Sound is the ‘go to’ to stimulate change in the skin by moving fluids thus reducing puffiness and swelling. Microdermabrasion has been most helpful for a variety of skin conditions.

One enlightening class that I attended is part of a whole new philosophy in balancing the body so that the products we use can be better utilized. The more I study this concept the better sense it makes.

My education is ongoing and as science, product formulating and treatment modalities continue to evolve so will I. Keep watching for updated education in the field I love and remember for those of you who cannot solve your own skin care issues may I suggest the professionals.

DESIRED IMAGE SKIN CARE CLINIC – 871 Niagara Falls Blvd., Amherst, NY 14226 (716)-834-1123

   

By Brenda Romanow

   
Brenda Romanow is the owner of Desired Image Skin Care Clinic, a Buffalo based business of over 22 years. Brenda has been in education for over 10 years for the New York State Education Committee for esthetics and is also a New York State examiner for esthetics. She started teaching in several school’s continuing education class on subjects such as Anti-Aging, Personal Image, Makeup application as well as Cosmetic Ingredients (what’s in a jar). 834-1123.